Assignment 8.2

Steven Schwarz

English 102 8.2

3/1/2012

Assignment 8.2

Ruzich used the Starbucks coffee company promotional site Schmoopy, as a direct source to Starbucks company advertisement and marketing.  It increases credibility of the overall research, because it is a direct source that contains factual information.

Another useful resource that Ruzich used is the Starbucks company owner Howard Schultz and Dori Jones Yang.  This is a great resource for the same reason as the Starbucks site because the information is coming directly from the people who are the topic of the research.  Quoting these people within the research paper, and being able to use those quotes to support what she is saying, help make the overall product much more powerful.

Using direct sources don’t always mean everything in the topic of marketing.  When the topic of your research weighs in heavily on advertisement it’s good to have the consumer’s point of view.  The consumer can be considered the largest source on the matter.  This is because everyone who isn’t selling the coffee is considered the consumer of it.  A lot of those sources for Ruzich came from www.proquest.com.  All the articles from the journals on the site are written by people who were not directly associated with the Starbucks company.  Therefore Ruzich cover the spectrum of sellers and consumers as a resource.

What I’ve come understand about the sources in my research essay by that it’s equally important to consider where the sources coming from as much as what they’re saying.  What source you choose can greatly increase your credibility and support for your purpose.  If you haven’t covered every source that could help support the research, then you have an unfinished research paper.